Here at WHM Fresh we are more than just a group of individuals working on a shared goal.
It takes the care and expertise of every employee to make a successful business, and most importantly
for us at WHM, an open, healthy working environment for every individual to thrive in.

Matías González

Matías González

Chief Executive Officer (CEO)

Matias started his career with an award-winning, UK fresh fruit import company while still studying Agronomy at Chile’s Pontifica Universidad Catolica de Chile. Upon graduating, he worked in the UK head office as Senior Procurement Manager for four years before becoming General Manager of the Chile branch. With more than a decade’s experience behind him, he set up WHM in 2020. Matias works on professional, trust-based business relationships and holds quality of fruit and environmental sustainability at the company’s core. When not visiting growers and crunching numbers he can be found at the beach with his family – usually snoozing on his surfboard beyond the break.

Gonzalo Aguirre

Gonzalo Aguirre

General Manager

Gonzalo is an agronomist from Universidad de Chile with more than 20 years’ experience in the fruit industry. He started out representing English importers as part of a technical team and over time became involved in fruit operations which saw him gain experience in the commercial area of a renowned exporter in Chile’s V region, working with grapes, stone fruit, mandarins, and avocados – all the while expanding his network of customers and markets. His excellent experience allows him to integrate the entire production chain, taking care of the finer details to deliver a unique experience to our customers. He came to WHM to lead the team in its growth and development, and to consolidate the company. He divides his free time between family and friends at Rapel lake, as well as playing soccer and paddle tennis, and climbing hills with his son.

Ana Karina Bernal

Ana Karina Bernal

Operations Manager

Ana Karina trained as an aquaculture engineer but then unexpectedly found her calling in the world of fruit. She began her career with a renowned exporter of Chilean table grapes as a cold store receptionist. With a few years’ experience behind her, she is now in charge of planning, coordinating, and supplying WHM’s commercial programme where she is always looking to reduce environmental impact by sourcing recyclable materials. When she’s not calculating costs she goes back to her roots, escaping with her family to somewhere surrounded by water.

Ismael Frías del Valle

Ismael Frías del Valle

Legal Manager

Ismael qualified as a lawyer in 2015. His career has largely focused on corporate law and he has represented various Chilean and international companies. He has been part of the WHM team from the start, working as an advisor to both the company and its directors. In his free time he enjoys a game of tennis, makes the most of the outdoors, the beach and the mountains with his family, and he also loves to relax with a good book.

Emilio Pinilla

Emilio Pinilla

Research and Development Manager

Emilio is Research and Development Manager at WHM and an aquaculturist by profession. His career in the fruit export industry began at a table grape export company ten years ago where he gained significant experience. He has a wide range of skills and is highly adaptable so he is able to move seamlessly throughout the organisation. When he came to WHM he found a world of possibilities and a unique opportunity to learn about and experience the export industry and the new technological tools available in the market. When he’s not working, his passion is to share memorable moments with family and friends.

Juan Carlos Sáez

Juan Carlos Sáez

Field Agronomy Advisor

Since graduating as an agricultural technician from the Instituto de Educación Rural, Juan Carlos has worked in farm production. His main role in the company is to contract producers and coordinate technical operations in the field. He has been part of the company from the start and is a veteran among the team. In his free time he enjoys swimming and fishing whether in the sea, lake, or river. When he goes camping in the mountains, he likes to contemplate the stars, the moon, and the rising sun.

Carlos Valdivia

Carlos Valdivia

Field Operations, Supply and Distribution

Carlos began working in the world of agriculture and export at a very young age as he grew up on a farm that exported table grapes. A mechanical engineer by profession, in his youth he worked the packing season in warehouses with products for export where he was involved in distribution and stocktaking. His work with other export companies included table grapes, tangerines, lemons, oranges, and avocados. Today he divides his time between the areas of production in Aconcagua and Colchagua, and his beloved Coquimbo Region where he lives with his fiancée and his faithful guard-dog – a nine-year-old Pug named Bubba.

Tamara León

Tamara León

Agronomic Engineer

Tamara is a field agronomist. She graduated from the Universidad Católica del Maule and has gained experience in quality control and research where the latter inspired her to work in the field. She is the newest member of the WHM team, and her main role is producer care and quality support in packing. After working hard in the field, she really likes reading and practising sports, especially hiking.

Address: Avenida El Bosque Norte 0107. Oficina 22. Las Condes. Santiago, Región Metropolitana, Chile.